Every time I explore public relations, I realise how much this profession excites and challenges me. Public relations as a career pushes me to think critically, connect with people, and create impactful stories. It feels like the best career path because communication, which I consider a powerful tool, inspires me every day.
Choosing public relations as my profession challenges me to think, connect, and create. Communication feels like a powerful tool, and this path feels like the best choice for me. Working in PR will not only help me understand how companies are shaped but also develop my personality.
PR helps create meaningful relationships between brands and their audience, the media, and people’s ideas. It is all about understanding the audience, building strong relationships, and establishing trust.
Creativity may not come naturally to me, but being in a PR team inspires me to innovate. From launching campaigns and crafting brand stories to pitching journalists and managing multiple tasks, everything about PR draws me in.
I love how every day surprises me with a new activity. While these activities feel tough at first, they become easier with time.
Working in groups and engaging in teamwork teaches me how to collaborate with different ideas and perspectives on the same topic.
Studying public relations has also helped me develop good habits like reading newspapers, meeting deadlines, and staying active in my work. I feel excited for every new day and the learning it brings.
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PR offers opportunities in various fields such as fashion, entertainment, and business, allowing me to choose my personal favourites. Being in public relations makes me feel like I am in a safe space, where I can grow and thrive.
Tisha Jain is a passionate B.Com graduate from Gurukul College of Commerce, Mumbai (Batch of 2025). With a keen interest in building meaningful connections and exploring the power of communication, she is all set to pursue Public Relations at SCoRe to shape her career in the dynamic world of PR and corporate communications.
Public relations as a profession has transformed into a powerful force for shaping public narratives. It is no longer just about managing crises or sending press releases. Instead, PR professionals now craft stories that influence how people perceive brands, organisations, and even cultural movements.
Although advertising focuses on selling, PR goes deeper. It builds emotional connections with audiences by sharing values and visions. For example, a PR team might highlight a company’s commitment to sustainability through powerful campaigns that touch the audience’s emotions.
Moreover, public relations creates space for dialogue between brands and their audiences. This constant engagement helps shape the narrative over time and builds stronger brand loyalty.
At the heart of public relations as a profession lies communication. It is the most critical tool for connecting brands with audiences. PR professionals use various communication channels, from social media and blogs to press conferences and influencer collaborations.
According to experts, clear and consistent communication can make or break a brand’s reputation. A single misstep in messaging can lead to public distrust, while effective storytelling can turn customers into loyal advocates.
Therefore, public relations professionals are trained to understand audience needs and craft messages that resonate. Communication is not only about speaking but also about listening carefully and responding effectively.
Creativity and teamwork are essential pillars of public relations as a profession. Without fresh ideas, PR campaigns fail to capture audience attention in today’s crowded digital landscape. Teams brainstorm innovative concepts like viral campaigns, brand storytelling videos, or interactive events to keep the audience engaged.
Teamwork also plays a crucial role. A PR campaign often involves professionals from various backgrounds—writers, designers, strategists, and social media managers. Each brings a unique perspective, making the final output stronger and more appealing.
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Moreover, PR professionals must coordinate with external stakeholders such as journalists, influencers, and clients. This requires strong collaboration skills and the ability to align different visions toward one common goal.
A career in public relations shapes not only brands but also the professionals themselves. The fast-paced nature of PR demands discipline, time management, and adaptability.
For instance, reading newspapers daily and staying updated on current affairs becomes second nature for PR aspirants. Meeting tight deadlines teaches them how to prioritise tasks and work under pressure without compromising quality.
Team projects also encourage open-mindedness and empathy. Working with people who bring different perspectives to the table helps PR professionals grow both personally and professionally.
Moreover, public relations builds confidence. Speaking to journalists, pitching stories, and managing client expectations require strong interpersonal skills, which develop over time.
Public relations as a profession offers remarkable versatility. It is not confined to one industry but spreads across fashion, entertainment, healthcare, technology, and even politics. Therefore, PR professionals can choose to specialise in sectors they are passionate about.
Additionally, PR provides a sense of security in the job market. Every organisation, regardless of its size or field, needs to maintain a positive public image. As a result, the demand for skilled PR professionals continues to grow globally.
Many young graduates see PR as a safe and rewarding career option. It allows them to combine creativity with strategy and make a tangible impact on brands and society.
Looking ahead, public relations is expected to evolve further with the rise of digital platforms and artificial intelligence. However, its core values—communication, relationships, and trust—will remain unchanged.
Professionals who enter PR today are not only shaping narratives but also becoming change-makers in society. By bridging gaps between organisations and audiences, they contribute to a more informed and connected world.
