Networking is an important part of public relations, and it can be a great way to build relationships with other professionals in your field. When networking, it’s important to be prepared and to make the most of the opportunity. PR professionals can create and maintain relationships that can help them achieve their goals. In addition, networking can help professionals learn about new trends and developments in their industry.

What is networking in Public Relations? 

Before stepping into the process of networking, let’s understand what networking is and why we network. So, networking is interacting with people of similar interest or profession and sharing information, ideas with them for mutual benefits. One can network in an event, social media, office or any professional platform.

Benefits of networking in Public Relations

After knowing what networking is, it is compulsory to know why we network. Followings are the mentioned reasons of networking:

1. Visibility & recognition- Everyone wants to be recognised in their respective field. Once we are visible to others in the throng, recognition follows. Networking’s first purpose is to be visible among your peers.
2. To widen our knowledge about our profession and interest- As the definition of networking says sharing of information and ideas on similar interes/professions, this is how one expands his/her knowledge while networking.
3. To know about unadvertised opportunities- There are many opportunities about which many are unaware. Such opportunities open up when we interact and share our ideas with other people. Some people create opportunities for themselves while networking.
4. To seek mentors & sponsors- A person who has just begun their profession needs a mentor, just as someone who has already launched a firm or idea needs sponsors, which they can find through networking.
5. Peer support- Peer support can be obtained through exchanging interesting ideas. This may also be advantageous to both parties.
6. Power & Confidence- You can gain some power and authority to advance in your profession more easily by creating networks. Additionally, this inspires confidence in you.

Related Read: How to approach and make connections with the professionals at a student level

In conclusion, networking in public relations brings confidence, knowledge and a lot of opportunities, if done correctly. In the upcoming blog on networking we will discuss more on the procedure. Till then, read, read and read!

– Tamanna Singh

Tamanna is an Alumna of SCoRe (Class of 2020) and has worked as a PR consultant before (re)joining SCoRe as the Head of Student Affairs. She has also been a teacher previously, which helps her ensure that our curriculum & pedagogy are the best in the country, and our students get the value they join us for. Tamanna has worked as a PR Consultant at Value 360 Communications, New Delhi. She has a knack for being brutally honest, for which is she is as respected as she is feared! She goes by @TamannaS03 on Twitter.