In a dynamic profession of Public Relations, communications professionals often juggle between multi-tasking and time management. Multi-tasking is the way forward to sustain in the competitive world but at the same time, it can be taxing and affect productivity. Proper time management can help in bringing out the best from multi-tasking in cross functions setup.
Here are a few time management tips for PR pros:
Respect deadlines: Deadlines can be deadly if not respected and followed. Finishing tasks within defined timeframes is not only a sign of professionalism but averts the pressure of last-minute delivery. Completing assignments within the deadline gives scope for improvements and reviews. Most importantly, completing projects on time boosts confidence and team spirit.
Avoid Extensions: Asking for a deadline extension is tempting at times but making it a regular habit can have consequences in the long run. Asking for a time extension for genuine reasons is ok but be honest and give valid reasons. It is a good practice to set timelines for individual and group assignments. In an integrated campaign, follow the delivery schedule strictly. Have a backup plan for unavoidable circumstances, identify substitutes to take over pending tasks if any member drops at the last minute.
Make ‘To-Do’ List: Make a ‘to-do list for daily activities. The exercise helps in setting the day. The practice also helps in prioritizing tasks according to their urgency and deadlines. Various online tools help in creating daily schedules. First, check how much you are comfortable relying on them. It may sound old-style but maintaining a diary is a great way to track tasks. When we write something, the recall value is high. Try it. There will be instances when you may miss some workloads, but the practice helps in time management.
Complacency Kills: Getting into complacent mode is normal but how much you dwell in it is a matter of concern. Complacency not only kills creativity and urge to perform better, but it also brings a sense of carelessness. Therefore, it is better to not get into the zone. Multi-tasking can help in getting rid of a complacent attitude to some extent. Similarly, nurturing hobbies and learning new skills can help in maintaining interest in the work.
– Priyanka Pugaokar
Priyanka Pugaokar is an Alumna at the School of Communications and Reputation (SCoRe) Fall Batch of 2022 of the PG Programme in PR and Corporate Communications.
She is a communications specialist with 10 years of experience in Journalism and Corporate Communications. Her core competencies include content creation, media relations, internal and external communications, strategic planning, and event management. Currently, as Marketing Manager at Rashi Peripherals Pvt Ltd, she drives PR campaigns, brand communication, internal communication, and special projects.
Priyanka is a blogger and writes for Passion to Explore (blog) and Reputation Today. She is an avid traveler and likes to explore less known places and cuisines. She also has a special interest in Psychology, Yoga, Healing, and Naturopathy.
She can be reached on Twitter here and on LinkedIn here