For the past few years, we’ve seen a rise in the popularity of public relations as a profession. During the pandemic, when the industries were facing a downfall and had to shut their businesses, public relations was the only hope left for them to maintain the reputation and brand awareness. In order to become a one stop solution for the clients, PR agencies are now offering a variety of services including digital marketing, social media handling, etc. In other words, a 360-degree solution for the clients’ needs. The growing number of startups and multinational companies in the country are some of the biggest reasons for the increasing demand and scope of Public relations in India. To stand out in this highly competitive market, brands need strong messaging and right strategy to the right audience; and there comes the role of a PR professional.
The growing businesses in India
According to data in the recent report by The Hindu Business Line, India has seen a surge in registrations of new companies during the pandemic. The newer the company, the more PR opportunities there are. Today, the most trustworthy source for any company to develop a name in the market is public relations. Companies are relying on PR experts not only for print media appearances but also for a strong social media presence.
Related Read – 10 things to know about Public Relations in India
Rising interest in social and ORM
Since people have been more engaged on social media sites, they have drawn toward short, creative messages. Brands are looking to develop a significant presence on social media platforms, using everything from short messaging to snappy creatives. Regarding the same, these brands require public relations professionals. PR provides a wide range of services for its clients, ranging from social media to crisis management. This is just another example of the evolving role of PR.
Growing awareness about the PR fraternity
One of the key factors contributing to the rise in demand for this profession is increased public awareness about PR. PR professionals used to work at the back end but that is no longer the case. Brands are investing freely in public relations to meet their needs. Colleges are introducing courses in PR and doing campaigns to reach out more and more students in urban as well as rural areas. Working in a variety of fields appeals to students, and as a result, awareness is spreading through word of mouth.
PR for all
Public Relations is a profession which is open for everyone regardless of their education backgrounds. One can join PR after completing a bachelor’s or master’s degree, or after a period of time away from academics or job. The most important thing that is needed in this profession is creativity and dedication. A degree in PR is quite cheaper compared to other degrees. Students who are confused about their career and do not want to spend much on their studies, For students who are confused about their career, PR is the best option for them to opt.
Work in any sector
As mentioned earlier, scope of public relations in India is huge as every business requires PR. Be it defence, broadcast, fashion, tech-based startups, auto, healthcare, technology, FMCG, regional, or any other sector, everyone needs a PR professional. Hence one can explore various sectors or find their niche. The career in Public relations gives diversity and also, one can choose to change the field without changing the profession. A person interested in corporate can do corporate PR, similarly one can be a PR professional in a law firm. Basically, the opportunity and scope of public relations in India is so vast that one can choose to work in the field they are interested in, with the right skills and knowledge in PR.
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These are some of the fundamental reasons for the rising demand of PR in India. A degree in communications from top college can give your career a great start and later it will continue to grow. The scope of public relations in India is not only in corporates but in government sectors also, the demand for PR professionals are high, to communicate via right medium and right messaging with the audiences.
– Tamanna Singh
Tamanna is an Alumna of SCoRe (Class of 2020) and has worked as a PR consultant before (re)joining SCoRe as the Head of Student Affairs. She has also been a teacher previously, which helps her ensure that our curriculum & pedagogy are the best in the country, and our students get the value they join us for. Tamanna has worked as a PR Consultant at Value 360 Communications, New Delhi. She has a knack for being brutally honest, for which is she is as respected as she is feared! She goes by @TamannaS03 on Twitter.