At the heart of SCoRe’s success is its faculty, composed of industry veterans and scholars who bring a wealth of real-world experience to the classroom. Moreover, the institution’s alumni network plays a great role in enriching the educational experience, providing mentorship to career opportunities. Together, SCoRe’s faculty and alumni ensure that students receive the best possible education preparing them for a challenging world of PR.
From a young age, I have been fascinated by the teaching profession. The opportunity to shape the minds of future professionals and contribute to their growth is both satisfying and exciting. When I was presented with the opportunity to teach at the School of Communication and Reputation (SCoRe), I knew it was something I had to pursue. It was my first formal teaching assignment, and I was eager to embrace this challenge, fully committed to making a meaningful impact on the students’ journeys at SCoRe.
Teaching, in my view, is not just about imparting knowledge but about creating a dynamic environment where learning is a collaborative journey. My teaching philosophy is rooted in the belief that curiosity is the cornerstone of exceptional learning. I believe that learning is most effective when it is a two-way street, where both the teacher and students are engaged in the process of discovery. Encouraging students to ask questions and explore different perspectives fosters a deeper understanding and a more enriching educational experience.
My experience teaching at SCoRe was incredibly rewarding. Leading the “Documentation in PR” module, I sought to highlight the importance of meticulous documentation in the practice of public relations. While documentation might appear mundane, it is an essential component of our profession, underpinning effective communication and strategic decision-making. My goal was to impress upon the students that even the most routine tasks can become opportunities for excellence when executed with integrity and dedication.
Engaging with the students at SCoRe made me realize the vitality and dynamism of the next generation of PR professionals. Their enthusiasm for learning and their willingness to engage in thoughtful dialogue pushed me to continually refine my approach and stay attuned to the evolving landscape of our industry. Their proficiency with technology underscored the necessity of embracing new tools and methodologies to remain relevant and effective in a rapidly changing world. This experience served as a powerful reminder that education is not just top-down but a constant exchange of ideas and knowledge.
Beyond the structured curriculum, I made it a point to dedicate time in each session to address the students’ questions and concerns, even those that extended beyond the course material. Whether it was offering guidance on career decisions, navigating life in a new city, or debunking common PR myths, these open discussions were invaluable. They not only allowed me to build a connection with the future leaders of the PR world but also provided me with fresh perspectives and insights.
My experience in PR has taught me to embrace change and be curious. The public relations industry is evolving at a rapid pace, shaped by technological advancements and shifting societal expectations. While the field can be demanding and exhausting at times, it also offers immense rewards for those who are passionate and adaptable. By maintaining a balance between your professional responsibilities and a commitment to continuous learning, you can thrive and make a meaningful impact.
Reflecting on my journey at SCoRe, I am reminded of the value of humility and persistence. Being part of an educational community that values both teaching and learning as interconnected processes has been a privilege. I am grateful for the opportunity to contribute to the development of future PR leaders and look forward to continuing this journey, both as an educator and as a lifelong learner.
Husain is a communications professional with over three years of experience specializing in the financial services sector. Prior to joining Edelman, he was associated with AdfactorsPR. Husain has worked across a diverse set of businesses including, bank, private equity firm and new-age fintech brands both in the B2B and B2C space. During this period, Husain has contributed significantly towards business development, building thought leadership for clients and enabling digital integration. Beyond public relations, his experience extends to sales, campaign marketing, market research, and brand design.
SCoRe’s faculty is a blend of seasoned professionals and academic experts, each bringing a unique perspective to the classroom. The faculty members are not just educators but also active participants in the PR industry. This dual role allows them to offer students insights that go beyond textbooks. For instance, faculty members often draw from their own experiences in crisis management, media relations, and corporate communications to provide students with case studies and examples that are directly relevant to the current PR landscape.
One of the most significant advantages of studying at SCoRe is access to its extensive alumni network. The alumni of SCoRe are spread across various sectors of the PR industry, from corporate communications to agency work, and they remain actively involved in the school’s activities. This involvement is not just ceremonial; alumni play a crucial role in mentoring current students, offering career advice, and even facilitating internships and job placements. This ongoing relationship between students and alumni is a testament to the strong sense of community at SCoRe, where the success of every graduate is a shared achievement.
(Read more: PR and Event Management: Harnessing the Power of Events)
SCoRe places a strong emphasis on practical training as a core component of its educational philosophy. The institution recognises that while theory is important, it is the application of this knowledge that prepares students for the PR. To this end, SCoRe has developed a curriculum that is heavily oriented towards experiential learning.
In addition to live projects, SCoRe organises internships with leading PR agencies and corporate communications departments. These internships provide students with a first-hand understanding of the day-to-day operations of the PR industry. During these internships, students get to work with professionals, learn about the tools and technologies used in PR, and gain insights into client management. The feedback and mentorship received during these internships are critical in shaping students into competent and confident PR professionals.
SCoRe’s faculty members play a pivotal role in nurturing this innovative mindset. Through workshops, brainstorming sessions, and collaborative projects, students explore unconventional strategies for engaging audiences and managing public perception. The use of digital media, storytelling, and data-driven insights are just some of the areas where students pursue.
SCoRe’s faculty members and alumni also play a significant role in helping students build their networks. Faculty members often introduce students to their industry contacts, while alumni connect with current students and mentor them. Furthermore, at SCoRe students engage on professional platforms like LinkedIn, where they showcase their work and connect with industry professionals. This proactive approach to networking is another reason why SCoRe graduates are so successful in the job market.
(Read more: Navigating the Social Media Jungle: Striking the Right Balance Between Freedom and Safety)
SCoRe offers specialized workshops and training programs focused on leadership development. These programs cover topics like crisis management, ethical decision-making, and strategic communication planning. Additionally, students are take up leadership roles in group projects and live client engagements. It allows them to practice managing teams and making critical decisions.
Moreover, SCoRe’s faculty members, in the PR industry, serve as role models and mentors for students. Their experiences and insights into leadership provide them with a valuable perspective to achieve the highest levels of the profession. By the time they graduate, students adopt the skills of PR practitioners and are confident leaders.
SCoRe is more than just an educational institution; it is a launchpad for successful careers in public relations. With a curriculum that combines a faculty of industry experts, and alumni network, it provides all the tools they need to succeed in the PR. Whether you aspire to work in corporate communications or digital PR, SCoRe equips you with the knowledge and skills.
If you’re passionate about building a career in public relations, there’s no better place to start than SCoRe. Admissions for Winter Class of 2025 is open! Check our website: https://www.scoreindia.org/ or give us a call at +91 9811572673.
