You don’t have to be a marketing or Public Relations professional to know that ‘Content is King’. Any type of communication becomes interesting if there is quality substance in it. Today, marketers spend a lot of time, energy and resources to prepare quality content for their audience in order to make an impact.

The rise of businesses in the area of digital marketing is a testimony to the fact that content is important. It is used in various places and in a lot of creative ways to make an impact and here is a compilation of ways in which one can support brand/businesses through stand-out content:

1. Social Media Content:Often we, as consumers realize that we come to know of a product/service through social media. Superior the creativity of the post/tweet/video/photograph higher the probability of it being shared liked and creating conversations.
2. Blog Content: Marketing professionals’ blog on a regular basis either on their personal blog or on the company’s corporate blog. Either way, the medium has the power to position the writer as a thought leader and also results in having the desired perception about its brand.
3. SEO & Website Content:A website’s content should not only be creative but should also be SEO friendly. Also, thanks to Google’s changing algorithms, brands have to keep their content up-to-date to remain relevant and rank better in the search rankings
4. News Content: Besides PR portals, increasingly news portals are also coming up with innovative ways to generate quality content. They are trying out new ways like photo-blogs, info-graphics etc. to be up the ladder and sustain & grow the audience that they have.
5. Email Content:This is one of the most common tools used by marketers today. A consumer receives hundreds of emails today from various products & services and the only way a particular brand can stand out in those emails is the content shared in that particular mailer.
6. Other forms of content:Newsletters, journals, postcards, table-tops, billboards, newspaper advertisement and online advertisements are some of the other mediums where the success of effectiveness solely depends on the quality of content they possess.  There are so many of these that the target audience receives on a daily basis and the one that wins the battle is the one that takes content seriously.

In all the above listed options, if the content quality is highly creative & relevant then all of them can work very effectively to produce desired business results. Each of the above mediums has an impact of its own and benefits a brand in numerous ways. While a brand may think that quality product/service is enough to market their product but it is crucial for them to remember that in the world that is ruled by the internet it is even more important to have superior content that relates to its consumers, to make their remarkable products & services look equally notable.

The PR professional plays a key role in creating content and that is one thing I love about my job.

– Radhika Nandwani

Radhika is the Corporate Communications Advisor at Dell’s Performance Analytics Group. She started her career in 2011, with one of the leading PR firms of India – MSLGROUP, specialising in technology brands. The campaigns executed by her while at MSL, have won several PR industry awards including SABRE and PR Week Asia. In her last role, she was the founding team member and the marketing communications manager at SCoRe. Radhika is an English graduate and holds a Master’s degree in Mass Communication. She loves reading and is passionate about gender equality, food and Bollywood. She can be reached at @RadhikaNandwani on Twitter and here on LinkedIn