Crisis management is the process by which an organisation deals with a disruptive and unexpected event that threatens to harm the organisation, its stakeholders, or the general public. Tackling a crisis can be very challenging and difficult most of the times.
Always remember there are three parts to a crisis:
What is happening?
What are you doing about it?
If the key message is circulating in the media.
If you are a budding PR professional and have newly joined the fraternity, these few tips will definitely be of use.
Bonus content! Here are some more tips from Brighton Agency!
The blog originally appeared on the author’s blog site
– Amy Crasto
Amy is a Post Graduate in Public Relations from School of COmmunications & REputation (SCoRe), #ClassOf2017. She is currently completing her internship at Genesis Burson Mastellar, one of India’s leading Public Relations firms. Amy holds a Bachelor’s degree in Arts and Sociology from St. Xavier’s College, Mumbai. She
chose the line of PR as a profession as she likes challenges and is always ready to take on a new one.