5 Ruth Bader Ginsburg quotations to inspire communicators
The late Supreme Court justice was a fierce advocate of progressive moments and women’s rights. Here’s how you can apply her insights to your career path. Following her death from metastatic cancer of the pancreas, Supreme Court Justice Ruth Bader Ginsburg will once again make history. On Friday, she will become the first woman to lie in state in the United States Capitol, CNN reported. Until then, crowds are continuing to form outside of the U.S. Supreme Court building to mourn and honor Ginsburg and her legacy. Consider these words of wisdom from Ginsburg that can inspire you in your work:
5 tactics for successfully communicating with your PR clients
Keeping in touch with your PR clients and contacts is something we should be doing regularly. How we do this, and how frequently, will depend on a significant number of factors—but regular contact must be maintained. What’s the best way you can do this successfully? There are many tips and tricks you can use to ensure your PR client communications are effective and successful—cultivating these relationships so you may work together in the future. Here are some suggestions that you may wish to employ when you next speak to your contacts.
How to Write a Press Release in 7 Easy Steps (2020 Update)
Want to learn how to write a press release? Press releases are one of the easiest ways to engage journalists and get your news story published. If you’re a business owner or PR rep looking to spread information about your brand, press releases are the way to go! In this post, I’m going to show you everything you need to know about how to write a press release (including a great press release example and the press release format). I’ll even give you a press release template for multiple occasions that’s worked for 5000+ of my customers!
How does Public Relations work in China?
Marketing strategy and public relations are often linked. The objective of both is to influence the consumer.
A good public relations strategies should take into consideration the government’s regulations as well as the consumers sensitivity, culture etc. Sensitive words should not be included in your press releases, otherwise, it will not be published successfully.
Communication in the Time of Covid-19: Navigating the New Normal
Challenges that organisations face are unprecedented and can seem overwhelming. These include disruption of services and sales, the need to keep their brand relevant,whilst also managing a workforce that has been forced to operate remotely and in testing conditions. As we get deeper into the lockdown period, there are numerous questions being raised in dealing with many unknowns. This is a good thing as it drives us towards finding effective and innovative solutions to the multitude of issues that rear their head in such situations. Challenges that organisations face are unprecedented and can seem overwhelming. These include disruption of services and sales, the need to keep their brand relevant,whilst also managing a workforce that has been forced to operate remotely and in testing conditions. Important expectations such as the health and welfare of employees, guidance to shareholders and making contributions to the society; all find equal place on the priority list.I was on a webinar where the guidance given is that businesses in the communications industry will have to reorient themselves to get a far deeper understanding of their client’s business realities to be relevant.
6 tips for improving your online PR strategy during COVID
A good PR strategy is essential for any business, but you don’t have to have customers visit you. In the age of COVID, here are a few ways to create an online PR strategy to grow your business.
Grow your reach
One of the biggest ways an online PR strategy can help your company now is that you can grow your reach. When people are at home more, they aren’t out shopping as much. Instead, they’re on their computers and their cell phones. You can use digital tools to promote yourself, and a good PR strategy can help. A PR firm can help you focus on digital marketing and the right tips and tricks to use. You can use the strategy to reach new customers even if they hardly leave their homes. That way, you don’t have to wait until things go back to normal before you start marketing again.
Things PR Pros Need to Know About Embargoes
In the pre-pandemic days, how many times did you come home after a long day as a PR pro and you couldn’t wait to tell your spouse or significant other about an embargo you put on a story? What, that never happened? OK, well, aren’t embargoes the topic du jour at your dinner table most nights? Really? OK, admit it, your heart skipped a beat when you saw the word embargo in the headline of this story. No? Surely you jest?
Seriously, embargoes aren’t often the life of the PR party. On the other hand, they serve more than one purpose. Moreover, they can be done well or poorly, interviews with communicators indicate. Below, is an unscientific and certainly not comprehensive list of embargo tips.
Bridging the gap between media and PR
Public Relations (PR) is all about putting forward the right message efficiently, and it is needless to say that journalism and public relations are two parts of the same puzzle. While one hears more about journalists being spammed by endless press releases and pestering calls from PR professionals, it is also equally important to address the challenges that PR professionals face with strict deadlines and ambitious targets. Given the lightning speed of change in the information landscape which has accelerated manifold in the past months, young PR professionals are finding it hard to establish and maintain an effective network in the media industry. Here are some basic tips for individuals starting out in the field of public relations, on how they can build long-term associations:
Rising client interest in owned media, could become an important revenue stream for PR
COVID-19 -19 has accelerated a trend that has been on the rise for the last 5 years- that of using owned media. COVID-19 further shrank media space for brand stories due to the dominance of COVID-19 related stories and also due to shut down of newspaper editions and pay cuts for journalists at media houses. Papers such as Mail Today (India Today group) shut down and major newspapers such as Indian Express and Business Standards have put in place pay cuts. The Times of India supplement on Sunday Time Life has been reduced to one page from 4.
All these developments, aided by technology have further driven the use of owned media by brands.
How Communication will change in the post COVID 19 world
The business of communication had been undergoing colossal shifts, much before the COVID 19 crisis emerged. Public Relations (PR), once a niche business within the marketing spectrum, gathered steam and rhetoric emerged from the stalwarts in the industry – should it be a part of boardroom discussion, given its business criticality and impact? With time, the salience of PR garnered traction amongst brands across sectors and segments, which were hitherto heavily relying on advertising and on-ground marketing.
PR as a function will gain much prominence going forward, less as agencies, but more as consultants or advisories. The pandemic has changed things in more ways than one. Now, WhatsApp sessions, Skype, FB Live, video calling, video-conferencing have become commonplace, when it comes to finding solutions to problems, discussing challenges or devising PR campaigns and strategies. Brands are also realising that there are multiple ways to communicate and both the medium and the message have garnered significance in diversity. The pandemic is a clarion call for both and brands and agencies alike – both need to realign and reinvent strategies and approaches. While traditional communication will continue to sustain, digital will emerge in a big way. The task now is to keep communicating innovatively, empathetically and sensitively. The recession will fetch ample opportunities as with every fall, there will be rises too.