Every year I try and meet new people, talk to experts, read various articles to put my finger on the pulse of the profession for the year ahead. So I set this list of 10 top PR trends for 2020. 2020 will certainly be a remarkable year. It is the year in which the Olympics will be held in Japan. It is the year which will be a significant one for many because a year like this comes once in 101 years.
Tik Tok took the world by storm in the past year. Whether you like it or not, you cannot ignore it. An increasing number of brands are embracing video. The technology and devices allow for easy video capture and sharing.
A larger group of people are realising the Public Relations is much more than media relations. It is unfortunate that some in-house professionals still refer to media relations by calling it PR in short but that will change.
The rise of companies such as Alpha M and Wizikey will enable greater use of online tools to manage some of the aspects of Public Relations. We will see at least half a dozen such offerings in the English-speaking world.
Related article – PR is becoming more digital
Communities such as IRF and One Source in India and similar groups around the world will gain more traction as people will long to belong to a professional tribe.
A lot of earned media will be derived from partnering with and curating events in different forms. Very often the power of events as contents is forgotten and this will emerge as a new way of engagement.
Sections on company websites that tell stories of various stakeholders will be adapted more. This is a western concept which is being replicated intelligently in various Indian companies and is likely to be one of the top PR trends for 2020.
Maybe there is scope for a product launch portal where all products that are newly launched get showcased for a fee rather than expecting existing outlets to carry news about the same.
The traditional social networks are no longer the cool thing they once used to be. Facebook, LinkedIn and Pinterest are still powerful but there is a fatigue setting in.
For brands and corporate organisations acting with purpose will be an important aspect of outreach. Remaining quiet and not being part of a movement is a thing of the past.
A trend that has been gaining momentum will be seen more often. The exodus of journalists to corporate communication departments or PR consultancies is becoming increasingly common,
These are my observations and list of top PR trends for 2020. Please place yours in a comments here or tweet to me at @amithpr. I would love to hear your thoughts.