In this age of information clutter there is so much of content available that it is very difficult to filter through it. The message sometimes gets lost somewhere. There are different types of content which can be used for various platforms to communicate effectively. A good communicator needs to know what type of content to use where to send across the message. In this blog, we will explore these types and their use for public relation professionals in details.
The content majorly revolves around the senses used by a person to understand the content such as sight, hearing, smell, and in some rare cases taste and touch.
Written Content:
Written content is a very broad category which can have multiple forms. Written content for a PR professional would include media release, white paper, blogs and articles. It works best to provide detailed information.
Imagery:
This type of content is in trend nowadays. The attention span of a human is decreasing continuously, this makes sending across a message more challenging. For this imagery works well, especially on social media platforms. It includes stills, moving visuals and animations.
Sound:
Sounds includes music, speeches, recordings, podcasts, and radio. This type of content is convenient while travelling and can be used for specific purposes. Podcasts are gaining popularity day by day.
Graphics:
Listicles, infographics and drawings are a part of graphic content. Graphic content focuses more on visual representation while being informative at the same time. Communications professionals can use this to make their content interesting and visually appealing.
As per popular beliefs now ‘Content is the king.’ So, let’s focus on making it even more interesting and effective.
–Sakshi Jain
Sakshi Jain is a part of the Class of 2020 of PG Programme in PR and Corporate Communications at SCoRe, Mumbai. She holds a BA degree in Mass Communication from Prestige Institute of Management and Research, Indore. She has done a two-month internship with Aim High Consulting, Bengaluru. Her interest in the field of communication and Public Relations comes from her love for reading, writing and meeting new people. She is always keen on learning new things. Apart from that, she is in love with food, dance and cinema.
