Table of Contents

1. What sparked my interest in storytelling and communication?
2. How did my academic background shape my passion?
3. What role did social media play in this journey?
4. Why does this career in storytelling and communication matter to me?
5. What are my aspirations as I begin this programme?
6. Why is storytelling crucial in a career in storytelling and communication?
7. How does storytelling shape perception in communication careers?
8. What makes storytelling effective in communication?
9. What role does emotional connection play in storytelling?
10. How can future professionals embrace storytelling better?

Pursuing a career in storytelling and communication is not just a professional decision for me, it is a deeply personal journey. This field brings together all my interests—writing, journalism, social media, filmmaking—into one meaningful, strategic path where purpose meets creativity.

A Journey Rooted in Purpose and Creativity

What sparked my interest in storytelling and communication?

Public Relations, to me, is where everything I am passionate about; communication, storytelling, social media, journalism and filmmaking converges into a powerful, strategic career in storytelling and communication.

My journey began with a keen interest for stories—how they are told and received, and the kind of emotions these stories evoke. As a Journalism and Filmmaking student, I was trained to observe the world closely, question it critically and express it creatively. Whether it was being behind the camera lens or on the page, I found immense joy in capturing narratives that made a difference. That love for storytelling found new dimensions when I stepped into the world of social media.

How did my academic background shape my passion?

As the Social Media Head during my undergraduate studies and later a Social Media Manager at Under25Universe, I did not just limit myself to creating content—I built communities, sparked conversations and learned how powerful digital influence can be. These roles have taught me how communication is not just about broadcasting a message; it’s also about listening, adapting and engaging meaningfully. This reaffirmed my commitment to building a career in communication that is rooted in empathy and relevance.

Read More: Communication – Yesterday, Today and Tomorrow

What role did social media play in this journey?

Social media has been the most dynamic tool in my growth as a communicator. It gave me a platform to combine story telling with impact, strategy with creativity. It became more than just a channel; it became a space where I could experiment, lead, and drive conversations. These experiences helped me understand the broader power of a career in storytelling and communication, especially in today’s youth-led, digitally-driven world.

Why does this career in storytelling and communication matter to me?

This is exactly what drew me to the field of Public Relations. Something more than managing public perceptions on the surface, which includes creating trustworthy connections, driving narratives with intention and representing voices with integrity. PR allows me to merge creativity with strategy, instinctiveness with insight and storytelling with structure. Hence, my motive during the course of this programme is to bring in a fresh, culturally aware and youth-centric perspective to the industry—where content does not only inform but works on building trust, fosters a sense of belongingness and induces change.

A career in communication gives me the scope to not just consume or create content but to lead purpose-driven narratives.

What are my aspirations as I begin this programme?

I’m excited to join this programme and take my understanding of communication to the next level. I look forward to learning from industry experts, collaborating with like-minded peers, and gaining hands-on experience that bridges traditional media with the evolving digital landscape.

As I take this step forward, I carry with me my love for stories, a keen eye for strategy and my passion for communication. I am excited to see where this career in storytelling and communication takes me and the stories I will be able to be a part of.

Shreya Roy Choudhury, from Durgapur, has completed her BA in Communication Studies Honours in 2025 from Mount Carmel College, Bengaluru. With a strong foundation in journalism, filmmaking and digital media, she brings a unique blend of creativity, strategic thinking and content expertise. Having led and managed social media communities, Shreya is passionate about impactful storytelling and building meaningful conversations. She is now joining the School of Communication and Reputation (SCoRe) to further strengthen her skill set and pursue a career in communication with purpose and insight.

Why is storytelling crucial in a career in storytelling and communication?

In the field of communication, storytelling is not a tool, but a foundation. Every message has a narrative, whether structured or spontaneous. A career in storytelling and communication demands clarity, creativity and coherence. Although platforms change, the story remains central. Therefore, professionals must master the art of telling stories that connect instantly.

Moreover, stories are how audiences remember information. A press release may be forgotten, but a compelling story sticks. Hence, storytelling is not just useful—it is essential.

Read More: Why I chose to study Public Relations: Blog by Komal Iyer

How does storytelling shape perception in communication careers?

Perception is built over time. But storytelling speeds that process up. A brand’s story influences how it is seen, heard and understood. Although communication strategies may differ, story telling brings consistency and emotion into the picture.

Moreover, consistent storytelling across platforms helps align internal and external narratives. Hence, communicators must ensure the brand story is authentic. Therefore, professionals working in communication must learn to construct narratives that reflect reality but inspire engagement.

What makes storytelling effective in communication?

An effective story does more than entertain. It builds trust. It informs and influences. Hence, the best communication stories are those with a strong purpose. They are relatable and well-timed.

Although data plays a huge role, storytelling humanises it. A number tells you what happened. A story tells you why it matters. Therefore, content without context can never create impact. But storytelling provides that essential context.

What role does emotional connection play in storytelling?

The audience reacts to emotions, not just information. Therefore, emotional engagement is at the heart of great communication. Storytelling enables this emotional bridge.

Although logic persuades, emotions compel action. Hence, communication professionals must tell stories that strike emotional chords. Be it pride, urgency, belonging or humour—emotion drives recall. Therefore, storytelling remains the most human way to communicate in an increasingly automated world.

How can future professionals embrace storytelling better?

For those building a career in communication, it is crucial to stay observant and adaptive. Trends change. Platforms evolve. But stories remain.

Hence, students and young professionals should build storytelling skills across mediums—text, video, audio, visual. Moreover, they must focus on listening. Stories are not created in silos but in context.

Although academic training offers frameworks, real growth comes from practice. Therefore, internships, content projects, social media work, and even blogging add immense value. These avenues allow students to shape their own voice.

Visit us today at scoreindia.org or give a call at +91 98115 72673 to know about the course in Public Relations.