It has been two weeks since the annual India summit for public relations and corporate communications got over; but it is amazing that still you can catch hold of #PRAXISMysore at some or the other conversation on social media.

For those who do not know, PRAXIS (Public Relations and Corporate Communications India Summit) is an annual weekend summit which recently completed the fourth edition. PRAXIS is organised by a team of volunteers who have full –time jobs, but they come together once a year to work on various aspects of putting up this conference together. PRAXIS 2015 was my second time as part of this interesting forum. Comparing it with last year one can visibly realise how the popularity of the conference has grown.

Things that remained the same- punctuality, presence of eminent international speakers, perfected blend of formal & informal setting, overenthusiastic & flexible team of volunteers, social media presence, element of fun and creativity. Things that changed or I would rather say were upgraded -popularity, excitement amongst the attendees, number of sponsors, presence of (if I may say) mini-celebrities and engagement done by a couple of sponsor partners (MSLGROUP and Impact Measurement) and acknowledgement of the contribution of a senior PR professional ‘Jayoti Lahri’ by honouring her with a lifetime achievement award.

PRAXIS 2015 is a good blend of sessions covering uncommon topics like ‘PR lessons from mythology’ and “Travel to give one a worldview’. It is also a good meet and greet platform for people in the business.  As a mid-level communications expert I look at it as a great platform to interact with senior professionals which is otherwise very difficult in our profession. And it is not about building ‘contacts’, it is an opportunity for us to understand the facets of the business from more mature eyes. These interactions are able to give one a fresh perspective on various matters which force you to think in a different way. I really hope that even more mid-level practitioners should be excited and eager to be a part of this valuable platform for their own good. Maybe, a session with young professionals in the 4-5 years’ experience bracket will be a great idea to include next year. And I hope that the future PRAXIS conferences are equally popular, engaging & fun! Volunteers of The PRomise Foundation – take a bow for fantastic work.

– Radhika Nandwani

Radhika is the Corporate Communications Advisor at Dell’s Performance Analytics Group. She started her career in 2011, with one of the leading PR firms of India – MSLGROUP, specialising in technology brands. The campaigns executed by her while at MSL, have won several PR industry awards including SABRE and PR Week Asia. In her last role, she was the founding team member and the marketing communications manager at SCoRe. Radhika is an English graduate and holds a Master’s degree in Mass Communication. She loves reading and is passionate about gender equality, food and Bollywood. She can be reached at @RadhikaNandwani on Twitter and here on LinkedIn