It is not every day when you get to visit the place you wish to work for a year from now. We were given a field assignment to visit a Public Relations consultancy officially on behalf of our client the PRomise Foundation to pitch about the ABCPRize. It was decided that each team of two will cover four consultancies each. The consultancies covered by us were Adfactors PR, MSL Group, Avian Media, and PR Pundit.
Coming to the most exciting part, I got an opportunity to travel by local train which is known to be the lifeline of Mumbai. So, dressed in full formals we went to the firms. At each public relations consultancy the representatives met us. It was quite a surprise for us that in spite of being so busy with their tight work schedules they took out time to interact with us.
In MSL Group, we not only met the representative but her team members on the floor too. They gave us an insight into how they work and what it takes to be a Public Relations Professional. There is always a learning to each and every aspect of life, the visit was a learning in itself.
Overall it was a good experience to network with professionals you would look up to. We really appreciated the assistance and the knowledge they imparted to us.
Prerna is a Post Graduate in Public Relations from School of COmmunications & REputation (SCoRe), #ClassOf2017. She is currently completing her internship at Adfactors PR, India’s leading Public Relations consultancy. A firm believer in perfection, Prerna has completed her MBA in Entrepreneurship from Institute of Management, Nirma University. She has gained abundant knowledge and expertise in playing managerial roles. Understanding as well as communicating effectively with an audience is one of her core strengths.