Public relations will by and large help you try to and shape opinion with your audience and key stakeholders from time to time. It’s a long-drawn process and the process of building a good reputation for a brand will take time. One should have a strong self-belief in PR when you use this communication tool. Some of the best technology brands have only used PR to build their brand. Read more “Some basic principles on PR”
How do you feel when you go to a chemist shop and ask for a particular medicine and he ends up giving something else totally? And to defend his point, all he says is, “Medicine is the same. Just that the brand is different!” Or how annoying does it feel when you try to book tickets for a particular event and the ticket boy tries to manipulate your seat number saying, the view will be the same?