May 6, 2018

Gateway to better leadership – Adding Strategic Communications studies to MBA & non-traditional programmes

In April 2018 got an opportunity to be a part of The Bridge Conference, organised by the Institute for PR, Washington DC. IPR Bridge aimed to […]
April 30, 2018

Campaign on Equality by Nike

In life, we all want to be associated with the best. Be it sitting at the exam hall beside the first girl or getting checked by the […]
April 30, 2018

Three Days at Manifest Retreat

Two weeks ago, I was in the picturesque land of Goa. I know what you are thinking. No, it wasn’t the peppy, full of parties outing […]
April 28, 2018

What PR Education Today Needs

Public Relations education today is in dire need of academicians who understand the craft of communications. In India, there are few institutes that offer Public Relations […]
April 27, 2018

What Indian Public Relations Firms look for in freshers

Public Relations firms have great expectations from freshers who are starting out in the profession. They look for a variety of attributes in the youngsters they […]
April 26, 2018

Truth, Intelligence and Profit are the core of Public Relations

At the tenth World Public Relations Forum – probably the most diverse and reputed Public Relations gathering in the world the theme is: Value! Communication’s impact […]
April 2, 2018

Relationships do matter.

Journalists are fearless. Growing up I had always perceived journalist as fearless and strong people. I was not wrong. In the field of Public Relations I […]
March 30, 2018

#PRSchool TweetChat with Bianca Ghose Report

Timeline Top Posts Most Influential  
March 28, 2018

Emotional Branding

Consumer industries have started relying a lot on emotional branding off late, which indicates that it is most probably accelerating revenue profitability. Emotional metric is being […]
March 26, 2018

Work hard to leave your imprint

How does it feel when someone forgets your name? Or rather when someone calls out a wrong name for you? Or even worse, someone pretends to […]
March 22, 2018

What Sets Apart the Best Programme in Public Relations

It is often said “you learn best while on-the-job”. Sure, working does give you exposure and experience. However, as it is essential to any part of […]
March 21, 2018

5 Essential Skills in Public Relations

A brief history of PR PR has gone through a transformation phase since the early 19th century. The field has witnessed two of the greatest professionals […]
March 20, 2018

Managing the interview line-ups of a celebrity!

The entertainment industry in India has an enormous number of eyeballs glued to it always, day-in and day-out. A million dreams in the hearts, young or […]
March 19, 2018

Reality Vs Expectations

Internship, the word itself terrified me. My seniors wouldn’t even want remember the days of their internship. The days of horror, as they would recount. Somewhere […]
March 14, 2018

Essential Skill Sets for A Public Relations Aspirant

Degrees are not everything, especially when it comes to Public Relations. To be a successful PR professional one needs to be an all-rounder. It is important […]
March 12, 2018

Importance of Homework!

When I recall my childhood days, I don’t really remember a happy child who loved her homework. I reminisce a cribbing child who felt irritated with […]