March 28, 2018

Emotional Branding

Consumer industries have started relying a lot on emotional branding off late, which indicates that it is most probably accelerating revenue profitability. Emotional metric is being […]
March 26, 2018

Work hard to leave your imprint

How does it feel when someone forgets your name? Or rather when someone calls out a wrong name for you? Or even worse, someone pretends to […]
March 22, 2018
pr course

What Sets Apart the Best Programme in Public Relations

It is often said “you learn best while on-the-job”. Sure, working does give you exposure and experience. However, as it is essential to any part of […]
March 21, 2018

5 Essential Skills in Public Relations

A brief history of PR PR has gone through a transformation phase since the early 19th century. The field has witnessed two of the greatest professionals […]
March 20, 2018

Managing the interview line-ups of a celebrity!

The entertainment industry in India has an enormous number of eyeballs glued to it always, day-in and day-out. A million dreams in the hearts, young or […]
March 19, 2018

Reality Vs Expectations

Internship, the word itself terrified me. My seniors wouldn’t even want remember the days of their internship. The days of horror, as they would recount. Somewhere […]
March 14, 2018

Essential Skill Sets for A Public Relations Aspirant

Degrees are not everything, especially when it comes to Public Relations. To be a successful PR professional one needs to be an all-rounder. It is important […]
March 12, 2018

Importance of Homework!

When I recall my childhood days, I don’t really remember a happy child who loved her homework. I reminisce a cribbing child who felt irritated with […]
March 9, 2018
pr firm

Briefing Points Before Starting a Public Relations Internship

I was lucky enough to work at a well-reputed Public Relations firm this year. To make things easier for anyone and everyone that is interested in […]
March 8, 2018
public relations career

What Public Relations Professionals Do for Their Clients

One of the most integral parts in a public relations career is not client servicing but client delight. Public relations professionals are hired to become an […]
March 7, 2018

Public Relations 3.0 – From Output to Outcome

As the saying goes ‘change is the only constant’. PR now needs to horizontally integrate and focus on outcomes rather than outputs. In the last few […]
March 6, 2018

Ten things you need to know about SCoRe

School of Commuications and Reputation – SCoRe is India’s only institute built by the Indian PR community, focussing exclusively on PR education. But here are 10 unique […]
March 6, 2018
public relations faqs

Public Relations FAQs – Part 1

If you’re here you’re probably curious about Public Relations. There is a lot of information on our site about PR; to begin with, here are 5 of the […]
March 2, 2018
public relations careers

Why Public Relations Careers Rock!

Public Relations careers have evolved from being largely about media relations, cocktail parties and networking events, to a more dynamic practice where the art and science […]
February 26, 2018
Best Institutes of Public Relations

India’s Best Institutes of Public Relations

In the last couple of years we’ve gotten a chance to take a close look at several institutes of public relations in Mumbai, NCR and Bangalore […]
February 17, 2018
indian pr change

An interesting week in the Indian PR’s Big Four

The week between January 29th and February 5th was historical and in some ways connected to the Big Four Indian PR firms in terms of the two key things that […]