SCoRe

January 20, 2018
skills

18 things that can make us sharper and smarter in 2018

If there were a handful of things we would need to know to become sharper and come across as smarter, here they are. This is aimed […]
December 28, 2017
Word of Mouth in Public Relations

Brands Built on Public Relations through Word of Mouth

Word Of Mouth is the most powerful form of marketing. It builds brands, drives sales and sparks conversations, both consumer to consumer and consumer to brand. […]
December 26, 2017

The Power of Blogs

Blogs are the most cost-effective way to voice an opinion in today’s time and money. It is the best medium to connect with one’s various stakeholders. […]
December 24, 2017
writing public relations

5 Things To Keep In Mind While Writing A Blog

I have had a real zest for writing since a very young age. Initially, I would pen down my thoughts and share them on several platforms. […]
December 22, 2017
marketer who is also a public relations

Book Review: All Marketers are Liars Tell Stories

‘All Marketers are Liars Tell Stories’ is authored by the best-selling author Seth Godin, who is also a marketer and a public speaker. In his book, […]
December 20, 2017
social media

Book Review: Jab, Jab, Jab, Right Hook

While it is my personal rule to not give out the conclusion of the book right at the start of a book review; I shall make […]
December 18, 2017
Twitter public relations post graduation

Book Review: Tao of Twitter by Mark Schaefer

The Tao of Twitter by Mark Schaefer is a short 200 page guide to the vast world of Twitter. Schaefer rightly puts it in the beginning […]
December 16, 2017
employee engagement in public relations is taught by the faculty of pr and corporate communications at india's best school of public relations

What are the key elements of employee engagement?

Employee Engagement is one of the most important aspects for any company to strengthen its overall reputation. A motivated, enthusiastic and loyal employee always speaks positively […]
December 15, 2017
We The Women is a forum for women where our class of 2018 of public relations and corporate communications at SCoRe volunteered

We The Women – A Summit of, by and For Women

Our journey with We The Women started with one tweet from our Dean, Amith Prabhu. A tweet where he suggested Barkha Dutt, the curator of this event that there […]
December 13, 2017
Who Moved in Indian Public Relations & Corporate Communications in the year 2017, this post lists 17 senior shifts in India.

17 movers and shakers of 2017

As we come the end of the year, here is one of few lists I will create, because I have figured that most Public Relations professionals love […]
December 12, 2017
content marketing is an important part of our post graduate course in public relations and corporate communications in india's best institute of media and communications

Why is Content Marketing the ‘in’ thing?

As marketers, PR professionals, sales professionals or even consumers, we all know, understand and have discussed that ‘content is king’. There are books, blogs, discussions and […]
December 11, 2017
public relations tools

Public Relations Tools PR Professionals love to use

Every profession has various set rules when it comes to following standard software & tools, and so does the profession of Public Relations. But the beauty […]
December 6, 2017

The Age of One-Person Consultancies

This article originally appeared on www.reputationtoday.in The latest fad in the world of Public Relations is for a person with atleast ten years of experience to quit his or […]
December 5, 2017
public relations books institute of post graduation in public relations

Five Public Relations Books PR Professionals Must Read

Public Relations is a profession that involves a lot of writing and reading. As professionals we spend a lot of time reading articles and pieces of […]
December 4, 2017
Business Development in Public relations is a module taught in the post graduation diploma in public relations and corporate communications

New Business Development in Public Relations

Business Development in Public relations is an integral part of any organisation and works more or less in a similar fashion everywhere. In some Public Relations […]
December 2, 2017
internship

Experiential Marketing & Public Relations – A Deadly Combination in B2C Space

It is common to see B2C brands linking their Public Relations strategy to experiential marketing. The two are becoming closely connected and are leveraged for the […]