December 2, 2017

Experiential Marketing & Public Relations – A Deadly Combination in B2C Space

It is common to see B2C brands linking their Public Relations strategy to experiential marketing. The two are becoming closely connected and are leveraged for the […]
December 1, 2017
Personal branding is as crucial for individuals today as much as it is for corporations. The power of influence can bring about changes otherwise difficult.

Personal Branding The S.M.A.R.T. Way

“Always be a giver.” This is something that I learnt today during a lecture in my post graduate programme in public relations. In no time, the idea […]
November 30, 2017
public relations budget identifies things on which a corporate communications team should spend on.

Key Aspects to Budget in PR

As Public Relations professionals we have noticed that people find it very difficult to make a public relations budget both in B2B and B2C space. While […]
November 29, 2017

The Public Relations Manifesto

This article originally appeared on Every week I talk to at least half dozen Public Relations professionals, and most of them refer to the profession with inter changing […]
November 28, 2017
branding opportunity - it is an art and science to harness them, and at india's leading institute of public relations, it is a part of our curriculum taught by awesome faculty

How A Branding Opportunity is Public Relations in itself

As Public Relations professionals working in today’s day and age, all of us are finding new ways to communicate with our stakeholders. Not only have we […]
November 24, 2017
media relations training is a part of the curriculum at india's leading public relations college - score.

Can Media Relations be taught?

As the business of Public Relations is evolving, and digital media & owned media are making place in the Public Relations plans, we as Public Relations professionals often […]
November 23, 2017
Leadership communications training is getting increasingly important as leaders posses limited understanding of reputation management that is complex. this is one of the education platforms at india's top mass communications college that offers post graduation in public relations

An understanding of Reputation Management for all

This article originally appeared on A common refrain we hear these days from Public Relations executives, both in-house and in consultancies is that they are […]
November 22, 2017
event partnerships in public relations

How are event partnerships key to Public Relations?

Public Relations is a profession that highly depends on building and maintaining relationships with various stakeholders. A lot of people mistake the profession to be just […]
November 21, 2017

Public Relations Trends to Watch Out for in 2018

This article originally appeared on As 2017 ends and we gear up for another calendar year here are a few public relations trends for the […]
November 20, 2017
a good public relations pitch is crucial to being a pr professional and india's top mass communications college SCoRe offers a post graduate diploma in public relations where successful pr pitches are a part of curriculum

A Good Public Relations Pitch

Communications professionals are influencers. Their job is to build and manage reputation of brands that they manage. To be able to achieve this goal, one of […]
November 17, 2017
Public relations professional at a mid level in a public relations agency is an exciting area and a training and placement for that is given to students of post graduation in public relations at mass communications institute SCoRe

Being a successful mid-level Public Relations professional

Given my experience, this blog largely caters to the mid-level public relations professional working in Public Relations firms. Like my colleague Amith Prabhu often remarks, professionals […]
November 16, 2017
Writing blogs is an art and a science that public relations professionals must be good at. therefore score - india's leading mass communications institute has blog writing as a part of their curriculum

Tips on Writing Blogs that Rock!

I was no expert in writing and I joined SCoRe’s ACE writing programme, But even before that  there are some ‘go to tips’ that I follow […]
November 15, 2017

Preparing for a Public Relations Crisis

What constitutes a public relations crisis? In a world of disastrous earthquakes and tsunamis, crises means threat to human life and peaceful living when the same […]
November 14, 2017
public relations measurement is a difficult task and therefore an important part of our curriculum of the post graduate diploma in public relations at india's top mass communications institute score

Results you can and cannot measure in Public Relations!

Public Relations measurement presents practitioners with the issue of measuring the true value of the efforts that they have put in, in building a reputation of […]
November 13, 2017
The public relations profession has a lot of myths and misconceptions around it. At top mass communication colleges in india ScoRe, we bust these

Public Relations Profession – Busting the Myths

From young professionals to the external world at large, the public relations profession gives a different idea to everyone.These ideas are usually misplaced; thanks to pop culture […]
November 10, 2017

Why is Internal Communications Important?

There is no challenging the power of communications in any aspect of our lives. We all know, that whether it is personal or professional relationships, communication […]