September 28, 2017

Elevator Pitch – What, Where and How?

Imagine yourself attending a business summit. It is not a rocket science to guess that you are going to come across people holding top positions in their […]
September 27, 2017

Public Relations in Wedding Planning

Stereotyping someone because of his or her background/linkages is the basic human tendency. People assume that if someone is born in a family of doctors, he/she […]
September 26, 2017

Fearless Girl

On the night before international women’s day, a statue of a small girl had appeared facing the Wall Street Bull fearlessly. This was at bowling green […]
September 26, 2017

Negotiating With Tough Customers – By Steve Reilly

Negotiating With Tough Customers – Book Review of the best seller by Steve Reilly To define negotiation – it is a dialogue between two or more people […]
September 25, 2017

Problem Solving in Public Relations – Cure the disease, not the symptom

Understanding the core objective of a campaign or reputation issue, rather than aiming for its superficial metrics 
September 23, 2017

Principles of Public Relations – Nicole Fichardo

Recalling Masterclasses at Adfactors PR by their leadership, Nicole Fichardo, Class of 2017, shares her learning of Principles of PR
September 20, 2017


Student Blog, Class Of 2018 Ever since the day I commenced my journey with the Post Graduate Public Relations Course at SCoRe, there was this one event […]
September 13, 2017

How To Fight ‘Fake News’

What is Fake News and How Do You Fight it? A decade ago, my father bought me a 10-box set encyclopedia. It kept me preoccupied for […]
September 7, 2017

My tryst with writing

Writing in my opinion was penning down a few lines on any given topic. Very often they were just random thoughts which I would jot down, […]
September 6, 2017

Advanced certificate in Public Relations with PRCAI

Why an Advanced Certificate in Public Relations? The practice of Public Relations is becoming fascinatingly complex. For one thing, today’s PR professional can’t do with just […]
August 31, 2017

Mumbai, you never let me down!

I have had an adventurous time yesterday. For people staying in Mumbai, inundation during monsoon is not breaking news at all. We are quite accustomed to it. […]
August 27, 2017

Empowering Woman Through Financial Freedom

We know the nation is standing up for issues like women empowerment and equality, but there’s still a long way to go. Although things like dowry […]
August 27, 2017

Give Your Career in Communications Five Years!

I have seen myself giving one advice to communication professionals with 1-3 years of work experience – ‘give it five years’. From my experience, especially in […]
July 19, 2017

PR Mantras

Here are certain mantras to be followed by every PR professional. (Based on learnings)
July 18, 2017

​Dr. Velumani – the storyteller par excellence!

PRAXIS was a 3 day summit held at Aamby Valley, Lonavala with the intention of bringing together PR professionals not only from India but across the […]
July 17, 2017

Birth of Vibrant Gujarat

The 2001 Earthquake and 2002 communal riots had affected Gujarat massively. Several people had lost their lives and the state had encountered severe loss in industry, […]