December 16, 2017
employee engagement in public relations is taught by the faculty of pr and corporate communications at india's best school of public relations

What are the key elements of employee engagement?

Employee Engagement is one of the most important aspects for any company to strengthen its overall reputation. A motivated, enthusiastic and loyal employee always speaks positively […]
December 15, 2017
We The Women is a forum for women where our class of 2018 of public relations and corporate communications at SCoRe volunteered

We The Women – A Summit of, by and For Women

Our journey with We The Women started with one tweet from our Dean, Amith Prabhu. A tweet where he suggested Barkha Dutt, the curator of this event that there […]
December 13, 2017
Who Moved in Indian Public Relations & Corporate Communications in the year 2017, this post lists 17 senior shifts in India.

17 movers and shakers of 2017

As we come the end of the year, here is one of few lists I will create, because I have figured that most Public Relations professionals love […]
December 12, 2017
content marketing is an important part of our post graduate course in public relations and corporate communications in india's best institute of media and communications

Why is Content Marketing the ‘in’ thing?

As marketers, PR professionals, sales professionals or even consumers, we all know, understand and have discussed that ‘content is king’. There are books, blogs, discussions and […]
December 11, 2017
public relations tools

Public Relations Tools PR Professionals love to use

Every profession has various set rules when it comes to following standard software & tools, and so does the profession of Public Relations. But the beauty […]
December 6, 2017

The Age of One-Person Consultancies

This article originally appeared on www.reputationtoday.in The latest fad in the world of Public Relations is for a person with atleast ten years of experience to quit his or […]
December 5, 2017
public relations books institute of post graduation in public relations

Five Public Relations Books PR Professionals Must Read

Public Relations is a profession that involves a lot of writing and reading. As professionals we spend a lot of time reading articles and pieces of […]
December 4, 2017
Business Development in Public relations is a module taught in the post graduation diploma in public relations and corporate communications

New Business Development in Public Relations

Business Development in Public relations is an integral part of any organisation and works more or less in a similar fashion everywhere. In some Public Relations […]
December 2, 2017
internship

Experiential Marketing & Public Relations – A Deadly Combination in B2C Space

It is common to see B2C brands linking their Public Relations strategy to experiential marketing. The two are becoming closely connected and are leveraged for the […]
December 1, 2017
Personal branding is as crucial for individuals today as much as it is for corporations. The power of influence can bring about changes otherwise difficult.

Personal Branding The S.M.A.R.T. Way

“Always be a giver.” This is something that I learnt today during a lecture in my post graduate programme in public relations. In no time, the idea […]
November 30, 2017
public relations budget identifies things on which a corporate communications team should spend on.

Key Aspects to Budget in PR

As Public Relations professionals we have noticed that people find it very difficult to make a public relations budget both in B2B and B2C space. While […]
November 29, 2017

The Public Relations Manifesto

This article originally appeared on www.reputationtoday.in Every week I talk to at least half dozen Public Relations professionals, and most of them refer to the profession with inter changing […]
November 28, 2017
branding opportunity - it is an art and science to harness them, and at india's leading institute of public relations, it is a part of our curriculum taught by awesome faculty

How A Branding Opportunity is Public Relations in itself

As Public Relations professionals working in today’s day and age, all of us are finding new ways to communicate with our stakeholders. Not only have we […]
November 24, 2017
media relations training is a part of the curriculum at india's leading public relations college - score.

Can Media Relations be taught?

As the business of Public Relations is evolving, and digital media & owned media are making place in the Public Relations plans, we as Public Relations professionals often […]
November 23, 2017
Leadership communications training is getting increasingly important as leaders posses limited understanding of reputation management that is complex. this is one of the education platforms at india's top mass communications college that offers post graduation in public relations

An understanding of Reputation Management for all

This article originally appeared on www.reputationtoday.in A common refrain we hear these days from Public Relations executives, both in-house and in consultancies is that they are […]
November 22, 2017
event partnerships in public relations

How are event partnerships key to Public Relations?

Public Relations is a profession that highly depends on building and maintaining relationships with various stakeholders. A lot of people mistake the profession to be just […]