November 30, 2017

Key Aspects to Budget in PR

As Public Relations professionals we have noticed that people find it very difficult to make a public relations budget both in B2B and B2C space. While […]
November 29, 2017

The Public Relations Manifesto

This article originally appeared on Every week I talk to at least half dozen Public Relations professionals, and most of them refer to the profession with inter changing […]
November 28, 2017

How A Branding Opportunity is Public Relations in itself

As Public Relations professionals working in today’s day and age, all of us are finding new ways to communicate with our stakeholders. Not only have we […]
November 24, 2017

Can Media Relations be taught?

As the business of Public Relations is evolving, and digital media & owned media are making place in the Public Relations plans, we as Public Relations professionals often […]
November 23, 2017

An understanding of Reputation Management for all

This article originally appeared on A common refrain we hear these days from Public Relations executives, both in-house and in consultancies is that they are […]
November 22, 2017

How are event partnerships key to Public Relations?

Public Relations is a profession that highly depends on building and maintaining relationships with various stakeholders. A lot of people mistake the profession to be just […]
November 21, 2017

Public Relations Trends to Watch Out for in 2018

This article originally appeared on As 2017 ends and we gear up for another calendar year here are a few public relations trends for the […]
November 20, 2017

A Good Public Relations Pitch

Communications professionals are influencers. Their job is to build and manage reputation of brands that they manage. To be able to achieve this goal, one of […]
November 17, 2017

Being a successful mid-level Public Relations professional

Given my experience, this blog largely caters to the mid-level public relations professional working in Public Relations firms. Like my colleague Amith Prabhu often remarks, professionals […]
November 16, 2017

Tips on Writing Blogs that Rock!

I was no expert in writing and I joined SCoRe’s ACE writing programme, But even before that  there are some ‘go to tips’ that I follow […]
November 15, 2017

Preparing for a Public Relations Crisis

What constitutes a public relations crisis? In a world of disastrous earthquakes and tsunamis, crises means threat to human life and peaceful living when the same […]
November 14, 2017

Results you can and cannot measure in Public Relations!

Public Relations measurement presents practitioners with the issue of measuring the true value of the efforts that they have put in, in building a reputation of […]
November 13, 2017

Public Relations Profession – Busting the Myths

From young professionals to the external world at large, the public relations profession gives a different idea to everyone.These ideas are usually misplaced; thanks to pop culture […]
November 10, 2017

Why is Internal Communications Important?

There is no challenging the power of communications in any aspect of our lives. We all know, that whether it is personal or professional relationships, communication […]
November 7, 2017

PR Firm Visit!

It is not every day when you get to visit the place you wish to work for a year from now.  We were given a field […]
November 5, 2017

Media Relations and Public Relations Professionals

Till a few years ago, media relations was considered as the backbone of our profession. Public relations companies were born with one major aim- to pass on […]