March 7, 2018

Public Relations 3.0 – From Output to Outcome

As the saying goes ‘change is the only constant’. PR now needs to horizontally integrate and focus on outcomes rather than outputs. In the last few […]
March 6, 2018

Ten things you need to know about SCoRe

School of Commuications and Reputation – SCoRe is India’s only institute built by the Indian PR community, focussing exclusively on PR education. But here are 10 unique […]
March 6, 2018

Public Relations FAQs – Part 1

If you’re here you’re probably curious about Public Relations. There is a lot of information on our site about PR; to begin with, here are 5 of the […]
March 4, 2018

10 Reasons Why You Should Study Public Relations

We have written previously about 10 Signs if you’re made for Public Relations, and 10 Reasons Why Public Relations Careers Rock. Here’s a bonus read on […]
March 2, 2018

Why Public Relations Careers Rock!

Public Relations careers have evolved from being largely about media relations, cocktail parties and networking events, to a more dynamic practice where the art and science […]
February 26, 2018

India’s Best Institutes of Public Relations

In the last couple of years we’ve gotten a chance to take a close look at several institutes of public relations in Mumbai, NCR and Bangalore […]
February 17, 2018

An interesting week in the Indian PR’s Big Four

The week between January 29th and February 5th was historical and in some ways connected to the Big Four Indian PR firms in terms of the two key things that […]
January 20, 2018

18 things that can make us sharper and smarter in 2018

If there were a handful of things we would need to know to become sharper and come across as smarter, here they are. This is aimed […]
December 28, 2017

Brands Built on Public Relations through Word of Mouth

Word Of Mouth is the most powerful form of marketing. It builds brands, drives sales and sparks conversations, both consumer to consumer and consumer to brand. […]
December 26, 2017

The Power of Blogs

Blogs are the most cost-effective way to voice an opinion in today’s time and money. It is the best medium to connect with one’s various stakeholders. […]
December 24, 2017

5 Things To Keep In Mind While Writing A Blog

I have had a real zest for writing since a very young age. Initially, I would pen down my thoughts and share them on several platforms. […]
December 22, 2017

Book Review: All Marketers are Liars Tell Stories

‘All Marketers are Liars Tell Stories’ is authored by the best-selling author Seth Godin, who is also a marketer and a public speaker. In his book, […]
December 20, 2017

Book Review: Jab, Jab, Jab, Right Hook

While it is my personal rule to not give out the conclusion of the book right at the start of a book review; I shall make […]
December 18, 2017

Book Review: Tao of Twitter by Mark Schaefer

The Tao of Twitter by Mark Schaefer is a short 200 page guide to the vast world of Twitter. Schaefer rightly puts it in the beginning […]
December 16, 2017

What are the key elements of employee engagement?

Employee Engagement is one of the most important aspects for any company to strengthen its overall reputation. A motivated, enthusiastic and loyal employee always speaks positively […]
December 15, 2017

We The Women – A Summit of, by and For Women

Our journey with We The Women started with one tweet from our Dean, Amith Prabhu. A tweet where he suggested Barkha Dutt, the curator of this event that there […]